Contact Us
October 26, 2010, 1:00 ~ 5:30 pm
National Press Club, Washington, D.C.
Workshops Designed to Give Entrepreneurs a Competitive Advantage!
Join the Security Innovation Network (SINET) on October 26, 2010 for the SINET Workshops. Take away proven tips, best practices and powerful guidance from experienced professionals and entrepreneurs who chased their dreams and succeeded. SINET has lined up a series of workshops on a broad range of pressing issues confronting early stage and emerging growth companies.
SINET has gathered subject matter experts from government, industry and the venture capital and investment banking communities to share their expertise on a broad range of business challenges facing early stage and emerging growth companies. These workshops present a unique opportunity for entrepreneurs to gain top-level guidance from specialized practitioners who know, understand and want to help high-tech emerging companies make a difference.
SINET Workshops 2010 Agenda
National Press Club, 13th Floor
The workshops will be presented in two tracks on October 26, 2010 from 1:00pm – 5:30pm. You do not need to stick with one track throughout, you may choose freely.
12:00pm-5:30pm Registration
Holeman Lounge
1:00pm – 2:00pm Workshops – Session One
Track 1: Start-Ups 101
Murrow Room
Seven in 10 high tech start-ups fail. While this session won't guarantee that your company will be the next Google, it will give it a better chance of being among the three start-ups that succeed. At this session, you’ll learn the fundamental points on how to set-up and run a technology-based start-up. Subjects include entity selection and formation, protecting intellectual property, dealing with employees and consultants, finding and negotiating with investors, evaluating funding options and maintaining good relations with your Board of Directors. Jason Crain represents high-tech entrepreneurs and their companies and investors in Silicon Valley. He’s experienced in recognizing the structures, practices and traits that separate liquidity from liquidation.
Track 2: Obtaining Federal Research Funding
Holeman Lounge
The Federal government is actively seeking to fund research and development of critical security technologies. Grants are available from several different agencies, but each has different application requirements. Finding the right match is crucial. Dr. Maughan will discuss the results that have occurred since the roll out of the Comprehensive National Cybersecurity Initiative, to include Research & Development results. This workshop will help you determine whether you can get funding for your product development and the most likely sources to contact.
2:05pm – 3:05pm Workshops – Session Two
Track 1: The Financing Pitch - Raising Capital in a Down Market, What Works What Does Not. How to build a ten-point plan…
Murrow Room
It’s difficult to raise money from venture capitalists today. In fact, experts say it’s the most difficult fundraising market in the last 50 years. But start-ups can get funded, if they are focused on solving major market problems, can articulate a viable plan and have a team that inspires confidence in investors. Bob Ackerman, founder and early stage investor from Allegis Capital, will tackle the topic and discuss how to select prospective investors, prepare the key elements of a great presentation and how to follow-up through to the closing of a round of financing. Bob Ackerman will give a list of “Dos and Don’ts” for the entrepreneur who is hoping to land the first round of venture capital.
Track 2: How to Make the Most of Your 30 Minutes
Holeman Lounge
- Randy V. Sabett, Partner, SNR Denton
- Kenneth D. Rogers, Director, Enterprise Architecture & Planning, IRM/BPC/EAP, U.S. Department of State
- John South, CSO, Heartland Payment Systems
After finally obtaining an opportunity to speak to the head of the security operation, how do you make the most of the 30 minutes that you will have in front of that person? Each individual that you may speak with has a different level of understanding about your company and the security threat that you are addressing. How do you balance the need to educate on the threat and yet not come across as using the FUD factor (fear, uncertainty and doubt) to build support for your proposal?
In this talk, the speakers will address how a vendor team can make the most of their initial time in front of the security professionals to whom they are promoting their solutions; most importantly, how does one deliver the message and effectively promote the value proposition important to the CISOs and Risk Managers. They will relate which approaches have worked well with them in the past and which have worked poorly.
3:05pm – 3:25pm BREAK
Corridor
3:25pm – 4:25pm Workshops – Session Three
Track 1: M&A Trends and Implications for IT Security CompaniesMurrow Room
Instructor:For private technology companies in general and IT security companies in particular, by far the most likely path to shareholder liquidity is through acquisition. An understanding of the fundamental trends driving this is critical to preparing for this likely outcome and maximizing the result. Paul DiNardo will review these trends, as well as what companies can do to prepare.
Track 2: Partnering Large and Small Companies to Accelerate Innovation & Growth
Holeman Lounge
- Jim Pflaging, Founder and Principal, Sinergia Advisors; Strategic Advisor, SINET
- Gregory A. Alexander, Chief Information Security Officer, HP Enterprise Services, US Public Sector
- Gary H. Lefkowitz, Vice President, Marketing, Kinamik
- Nadia Short, Vice President and General Manager, Cyber Systems Division, General Dynamics Advanced Information Systems
Partnerships can be a great way to enter new markets, reach new buyers and preserve your capital. With these opportunities come risks including delays, management of many agendas and motivations and loss of control. CEOs and industry leaders will share their experiences and lessons learned in a forum geared to help emerging companies strike and develop the right partnerships.
Some of the expected issues include:- When to go alone vs. partner?
- Are you ready to partner?
- How to judge a potential partner?
- What are key elements to agree upon between partners?
- What are best practices to nurturing productive partnerships?
4:30pm – 5:30pm Workshops – Session Four
Track 1 & 2: Reboot Your Brand: Leveraging creativity and innovation to map out a growth plan for your organization.
Holeman Lounge
- Julie Anixter, Chief Innovation Officer, Maga Design Group
- Dean DeBiase, Chairman, Reboot Partners
This lively and engaging workshop will help you chart the course for your company's next phase of growth. You'll walk out with a deliverable: a map that gives you concrete steps to take to leverage your company's strengths inside your existing network and beyond. Many companies doing business in the Federal sector rely on analytics, numbers and dry case studies to market their strengths. Dean DeBiase and Julie Anixter will show you how you can build on the way you're bringing your brand to market now to make it compelling and effective.
The results? You'll innovate the way you're going to market and increase awareness of your services and improve your pipeline.